The True State Of Online Advertising
Posted On Thursday, March 5, 2009 at di 12:06 PM
Internet advertising could fall by 5% in the first quarter of 2009, the first contraction in online ad spending since the dot-com bubble burst in 2001, market research group IDC said.
IDC analyst Karsten Weide said growth in fourth-quarter search ads was only barely able to offset losses in display and classified spending. He forecast that while first-quarter search ad revenue will not collapse, growth will continue slowing — and display and classified ads will most likely show worse declines than in the fourth quarter of 2008.
Do you agree with that prediction? Hear how expert say here
