Can eBay Win Back Sellers with a Shift in Focus?
Posted On Monday, March 23, 2009 at di 11:41 AM
eBay recently announced it was returning to its roots as an auction site more focus on the "secondary market". This is probably a wise move as interest and enthusiasm for eBay have both steadily dwindled over the past year or so.
The company had been going for more of the fixed-price Amazon approach. That didn't seem to be doing it for customers. According to a study from Compete, eBay’s traffic decreased 5.2% last month – compared to the previous year – while Amazon’s traffic rose 18.7% in the same period and Craigslist traffic rose 40% compared to the previous year. Find the complete answer here
